olivia lewis
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project overview
Overview Ultra Artus is an art catalogue created for the RSA Finalists degree show. Working on an art catalogue, started with lots of meetings with the publication committee, they had a clear idea of what they wanted from the start. The first thing we looked at was the physicality of the catalogue, as this was a partially fundraised project we needed to get an accurate cost estimate to the client as soon as possible, so that they knew how much they needed to fundraise. Development When we started designing the inside pages, we started working out the margins and the grid that we wanted to use as the client wanted the images to flow throughout the publication, so we had to make a grid that allowed us the space to create different compositions on each page. From the mood board we were supplied with, there was a heavy hand drawn element and we wanted to include this in the publication, the publication committee collected all of the handwritten artists names so we could scan them in and use them on each page (as every artist had a page each allocated to them). Printed deliverable We were very pleased with final outcome, as we had to be so mindful of the cost of the project, we were very impressed that the catalogue had such a quality feel, due to the combination of the foil on the cover and the matt, slightly thicker paper stock on the inside. We also made sure that all of the images were in CMYK and had the correct DPI before printing which ensured that the print quality was high, the colours came out beautifully.
project type
real job
old town press
advanced editorial
lost
magazine design
1992-2012
packaging redesign
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